<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>arthurandesya.com</title>
	<atom:link href="http://arthurandesya.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://arthurandesya.com</link>
	<description>Just another WordPress site</description>
	<lastBuildDate>Sat, 17 Sep 2011 05:36:33 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Saya merasa dewasa ketika (&#8230;. &#8230;. &#8230;)</title>
		<link>http://arthurandesya.com/2011/04/saya-merasa-dewasa-ketika/</link>
		<comments>http://arthurandesya.com/2011/04/saya-merasa-dewasa-ketika/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 19:29:41 +0000</pubDate>
		<dc:creator>arthurandesya</dc:creator>
				<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://arthurandesya.com/?p=136</guid>
		<description><![CDATA[This episode Your Daily Life asked the listeners to sit back and look back at their self . Ask a question to our self? Are we mature enough? Are we ready to face [...]]]></description>
			<content:encoded><![CDATA[<p><object width="335" height="28"><param name="movie" value="http://www.divshare.com/flash/audio_embed?data=YTo2OntzOjU6ImFwaUlkIjtzOjE6IjQiO3M6NjoiZmlsZUlkIjtzOjg6IjE1NzM1NDA0IjtzOjQ6ImNvZGUiO3M6MTI6IjE1NzM1NDA0LTNkNyI7czo2OiJ1c2VySWQiO3M6NzoiMTY3NTI5MyI7czoxMjoiZXh0ZXJuYWxDYWxsIjtpOjE7czo0OiJ0aW1lIjtpOjEzMTYyMDYzNTU7fQ==&amp;autoplay=default" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="wmode" value="transparent" /><embed type="application/x-shockwave-flash" width="335" height="28" src="http://www.divshare.com/flash/audio_embed?data=YTo2OntzOjU6ImFwaUlkIjtzOjE6IjQiO3M6NjoiZmlsZUlkIjtzOjg6IjE1NzM1NDA0IjtzOjQ6ImNvZGUiO3M6MTI6IjE1NzM1NDA0LTNkNyI7czo2OiJ1c2VySWQiO3M6NzoiMTY3NTI5MyI7czoxMjoiZXh0ZXJuYWxDYWxsIjtpOjE7czo0OiJ0aW1lIjtpOjEzMTYyMDYzNTU7fQ==&amp;autoplay=default" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>This episode Your Daily Life asked the listeners to sit back and look back at their self .<br />
Ask a question to our self? Are we mature enough? Are we ready to face the wild world? Are we &#8220;there&#8221; yet?</p>
<p>Now try to continue this sentence &#8220;Saya merasa dewasa ketika &#8230; &#8230; (fill in the blank)<br />
One of our listeners cried when she shared her story to us regarding her mother in law who make she become more mature..</p>
<p>You may leave comment here, You may continue that sentence, And let&#8217;s share with us.. <img src='http://arthurandesya.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a href="http://arthurandesya.com/wp-content/uploads/2011/09/are-we-there-yet.jpg" target="_blank"><img class="size-medium wp-image-137 alignleft" title="are we there yet" src="http://arthurandesya.com/wp-content/uploads/2011/09/are-we-there-yet-247x300.jpg" alt="" width="247" height="300" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>*This being broadcast on Radio PPI Dunia,</p>
<p>Please visit:</p>
<p><a href="http://radioppidunia.org/" target="_blank"><img title="www.radioppidunia.org" src="http://arthurandesya.com/wp-content/uploads/2011/09/logorpd.gif" alt="" width="100" height="49" /></a></p>
<p><span style="color: #ff0000;">*courtesy of: RadioPPIDunia</span></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://arthurandesya.com/2011/04/saya-merasa-dewasa-ketika/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coming Soon..</title>
		<link>http://arthurandesya.com/2011/03/test-3/</link>
		<comments>http://arthurandesya.com/2011/03/test-3/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 12:23:20 +0000</pubDate>
		<dc:creator>arthurandesya</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Portfolio & Works]]></category>

		<guid isPermaLink="false">http://arthurandesya.com/?p=108</guid>
		<description><![CDATA[Due to a technical Problem that I had with my previous hosting services, too bad I have lost all the database for this website including all entry posts and comments [...]]]></description>
			<content:encoded><![CDATA[<p>Due to a technical Problem that I had with my previous hosting services, too bad I have lost all the database for this website including all entry posts and comments by visitors. However I&#8217;m working on to rebuild this website as soon as possible bring back the looks and contents like before this site down. Thank you for visit, and Promise you next time you visit, all the content, posts and articles will be already published.. <img src='http://arthurandesya.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Thank You..</p>
]]></content:encoded>
			<wfw:commentRss>http://arthurandesya.com/2011/03/test-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Padamu Negeri saya mengadu dan berkeluh-kesah</title>
		<link>http://arthurandesya.com/2011/02/padamu-negeri-saya-mengadu-dan-berkeluh-kesah/</link>
		<comments>http://arthurandesya.com/2011/02/padamu-negeri-saya-mengadu-dan-berkeluh-kesah/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 22:31:03 +0000</pubDate>
		<dc:creator>arthurandesya</dc:creator>
				<category><![CDATA[Vomits and Thoughts]]></category>

		<guid isPermaLink="false">http://arthurandesya.com/?p=63</guid>
		<description><![CDATA[Saya adalah seorang rakyat Indonesia yang kurang lebih 2/3 hidupnya tinggal di negeri Indonesia yang amat saya cintai, 1/3 lainnya waktu hidup saya selama ini saya berdomisili di negara-negara Commonwealth. [...]]]></description>
			<content:encoded><![CDATA[<p>Saya adalah seorang rakyat Indonesia yang kurang lebih 2/3 hidupnya tinggal di negeri Indonesia yang amat saya cintai, 1/3 lainnya waktu hidup saya selama ini saya berdomisili di negara-negara Commonwealth. Namun sejauh apapun kaki ini melangkah, Alhamdulillah saya tetap cinta tanah air walaupun tidak bisa berharap banyak kepada pemimpin negerinya.</p>
<p>Rasa cinta tanah air ini pada diri saya mungkin bisa dijadikan gambaran sebagai salah satu keberhasilan pendidikan di negeri saya utk mendoktrin generasi mudanya agar memiliki jiwa nasionalisme yang kuat. it’s a good thing tho’!</p>
<p>Namun perasaan sedih sekali-dua kali dan berulang kali terasa saat punya kesempatan berkunjung ke negara tetangga atau negara eropa dan melihat betapa jauh tertinggalnya negara kita..</p>
<p>Lucunya adalah ketika generasi muda percaya bahwa negeri kita mampu untuk maju dengan segala SDA/SDM yang ada, namun sampai sekarang terlihat para pemimpin negeri terkesan enggan melakukannya, dengan segala alasan Hukum, UU, Ancaman Kerahasiaan Negara/Stabilitas Nasional, Para pemimpin terkesan takut akan majunya inovasi-inovasi yang dilakukan oleh rakyat. HUKUM (yang jujur saya sendiri takut dan parno untuk berdekatan dengan Hukum di negara ini) menjadi alat yang paling powerful bagi para elit diatas untuk mengamankan posisinya dengan tidak mempunyai rasa malu mempermainkan Hukum didepan mata publik! *silakan pelajari kasus-kasus besar tiada akhir seperti CenturyGate, Mafia Pajak/Hukum Gayus Tambunan, Anthasari Azhar, Kriminalisasi KPK (Bibit-Chandra), Sisminbakum Yusril Ihza Mahendra VS <em>UnValid </em>Jaksa Agung, Susno Duadji, dan masih banyak lagi yang jikalau salah-satunya saja coba ditelusuri maka sangat mudah bagi kita melihat ketidak-adilan hukum di negeri kita tercinta.</p>
<p>Tidak habis pikir ketika para pemimpin tidak malu utk melakukan pembodohan publik, yang pada nyatanya sekarang publik sudah jauh lebih pintar dengan segala media informasi yang ada.</p>
<p>Dengan beralasan “Cinta Tanah Air” pemimpin berlagak ingin mengamankan negara ini dari kekuatan Asing, Padahal intinya hanya minta Uang lebih saja (semoga saya salah!)</p>
<p>Pajak Bea Masuk yang tinggi untuk Film asing dapat diputar di Bioskop terdengar sangat amat absurd, ketika suatu karya seni yang hanya dapat dinikmati <em>Un-Tangible</em> harus dikenai biaya bea masuk seperti membeli barang asing yang <em>Tangible (</em>seakan film tersebut bisa kita bawa pulang kerumah, kita lihat setiap saat, dan menjadi milik kita), Absurd bukan? IYA dan mereka tidak malu untuk menerapkan hukum / perundang-undangan yang absurd ini!. Hal lain adalah rentetan pergantian topik utama tuntutan pemerintah kepada RIM Blackberry yang berawal dari Filterisasi Kontent Porno -&gt; Menuntut RIM untuk memuat PT di negara kita (yg nyatanya sudah dibuat oleh RIM) -&gt; sampai akhirnya mendapatkan alasan yang paling make sense adalah “Pembuatan Server Lokal” untuk keamanan data.</p>
<p>Dua issue diatas adalah beberapa contoh yang menurut saya (semoga saya salah) itu semua Tidak lain hanya kedok yang digunakan bapak2 diatas sana untuk mendapatkan “jatah” lebih.</p>
<p>Dari mendalami tekhnologi informasi sebatas Internet rakyat dapat menjadi pintar tanpa harus bergantung pada bangku kurikulum sekolah dan media lokal. Dari film-film berkualitas tinggi dan berisi secara story dan cinematography rakyat pun mendapatkan banyak sekali ide-ide cemerlang untuk terus berinovasi. Namun mungkin kedua contoh diatas dapat menjadi ancaman bagi penguasa negeri ini untuk menahan rakyatnya agar tidak menjadi terlalu pintar, dan memaksa keduaanya “membayar lebih” untuk dapat digunakan di negeri ini tentunya dengan segala pengawasan yang ketat.</p>
<p>Pada akhirnya disaat rakyat negeri sudah bisa serentak berkomentar “Ada – Ada Saja Negara Ini” dengan segala keluhan yang beragam dan berbeda, mengapa pemimpin kami diatas terkesan santai2 saja, dan terus melakukan keputusan2 yang dapat dikategorikan keputusan absurd!</p>
<p>Revolusi itu katanya keras dan bringas, Bencana Alam menghancurkan satu generasi jg menyeramkan.</p>
<p>Pertanyaanya: Selain 2 cara diatas adakah cara lain Kawan?? atau kita lebih memilih menunggu sampe keajaiban itu datang dan mengubah segala sistem bobrok negara ini?</p>
<p><em>Padamu negeri saya berkeluh-kesah..</em></p>
<p><em>Tiada satupun yang bisa saya harapkan untuk mendengar keluh-kesah ini..</em></p>
<p><em>Sebesar itukah kesalahan negeri ini hingga kami suka merasa selalu dibodohi oleh pemimpin kami?</em></p>
<p><em>Apakah harus meniggalkan tanah air yang amat saya cintai?</em></p>
<p><em>Akankah roda kembali berputar dan kami kembali makmur dan sentosa?</em></p>
<p><em>Apakah harus dengan cara kekerasan,bencana, atau se-sederhana dgn kuasa mu’zizat Tuhan?</em></p>
<p><em>Padamu Negeri kami berjanji, berbakti, mengabdikan jiwa raga kami untukmu Negeri bukan untuk kepentingan kelompok-kelompok kami!!</em></p>
<p><a href="http://babamm.deviantart.com/art/Aspirasiku-untukmu-INDONESIA-62871721"><img class="size-full wp-image-91 alignleft" title="Aspirasiku_untukmu_INDONESIA_by_babamm" src="http://arthurandesya.com/wp-content/uploads/2011/02/Aspirasiku_untukmu_INDONESIA_by_babamm.jpg" alt="" width="630" height="425" /></a></p>
<p style="text-align: center;">&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://arthurandesya.com/2011/02/padamu-negeri-saya-mengadu-dan-berkeluh-kesah/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Less is More?!</title>
		<link>http://arthurandesya.com/2011/01/less-is-more/</link>
		<comments>http://arthurandesya.com/2011/01/less-is-more/#comments</comments>
		<pubDate>Sat, 29 Jan 2011 22:30:11 +0000</pubDate>
		<dc:creator>arthurandesya</dc:creator>
				<category><![CDATA[Vomits and Thoughts]]></category>

		<guid isPermaLink="false">http://arthurandesya.com/?p=61</guid>
		<description><![CDATA[Hey Folks.. So couple days ago I was having debate with my friend about a phrase “Less is More” what is all about? and the dangerous of using this term [...]]]></description>
			<content:encoded><![CDATA[<p>Hey Folks..</p>
<p>So couple days ago I was having debate with my friend about a phrase “Less is More” what is all about? and the dangerous of using this term if we interpret wrongly..</p>
<p>Well here it goes what I can share of what I’ve been researched about a phrase “Less is More”<br />
What is Less is More actualy? I’m sure we all are kind of familiar with this term, especially those who love to wear Giordano design t-shirt! well actually FYI Giordano is intently purposing their focused design to Less is More term (wiki, 2010).</p>
<p>So what is “Less is More” term actually?  “Less is More” first may refer to a phrase from the 1855 poem Andrea del Sarto (the faultless painter) by <a href="http://en.wikipedia.org/wiki/Robert_Browning">Robert Browning.</a> Next the term “Less is More” we can refer to the phrase as adopted by the architect <a href="http://en.wikipedia.org/wiki/Ludwig_Mies_van_der_Rohe">Ludwig Mies van der Rohe</a> as a precept for <a href="http://en.wikipedia.org/wiki/Minimalism#Minimalist_design">minimalist design</a>.</p>
<p>Now our discussion entered a term  of minimalist design as Architect Ludwig says. Minimalist design can be portrayed as a design that reduces and re-arranged some necessary elements to create the expression of “Simplicity” by enlisting all the components and elements to serve multiple functional purpose.</p>
<p>Designer <a href="http://en.wikipedia.org/wiki/Buckminster_Fuller">Buckminster Fuller</a> adopted the engineer’s goal of “Doing more with less”, but his concerns were oriented towards technology and engineering rather than aesthetics. A similar sentiment was industrial designer <a href="http://en.wikipedia.org/wiki/Dieter_Rams">Dieter Rams</a>‘ motto, “Less but better” adapted from van der Rohe. The structure uses relatively simple elegant designs; ornamentations are <span style="text-decoration: underline;">quality rather than quantity.</span></p>
<p>Okay now, let’s recall.. From “Less is More” we already hit other terms like “Minimalist Design” &gt;  “Reduces some Necessary Element Design” &gt; and “Create Multiple Functional Purpose by Element Design”.  As a conclusion by referring to my last discussion post about “Form Follow Action” we can enhance our understanding here to get it right of what is term “Less is More” all about.</p>
<p>As I conclude for this discussion the term “Less is More” can be described as a theory how we can think wise and smart to enlisting our element of design by focusing on its’ purpose to reduce some elements of design and make all the elements that placed in the design has a purpose or even has multiple purpose or function. and YES again a term “Form follow Function” in here is really related as our guidance to create a good design that minimalist yet not loosing its purpose or function!</p>
<p>What d you think?</p>
<p>Comments?</p>
<p>Cheers!</p>
<p><img class="aligncenter size-full wp-image-81" title="Less is More?!" src="http://arthurandesya.com/wp-content/uploads/2011/01/0-copy.jpg" alt="" width="389" height="293" /></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://arthurandesya.com/2011/01/less-is-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jump out of the box (from Swimmer to Photographer)</title>
		<link>http://arthurandesya.com/2010/12/jump-out-of-the-box-from-swimmer-to-photographer/</link>
		<comments>http://arthurandesya.com/2010/12/jump-out-of-the-box-from-swimmer-to-photographer/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 19:11:09 +0000</pubDate>
		<dc:creator>arthurandesya</dc:creator>
				<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://arthurandesya.com/?p=133</guid>
		<description><![CDATA[For this one, Your Daily Life picked one person from our “daily people” who clearly has some achievements in his life that can be proud of. He’s not a hero [...]]]></description>
			<content:encoded><![CDATA[<p><object width="335" height="28"><param name="movie" value="http://www.divshare.com/flash/audio_embed?data=YTo2OntzOjU6ImFwaUlkIjtzOjE6IjQiO3M6NjoiZmlsZUlkIjtzOjg6IjEwNDkzNTk0IjtzOjQ6ImNvZGUiO3M6MTI6IjEwNDkzNTk0LWJhZCI7czo2OiJ1c2VySWQiO3M6NzoiMTY3NTI5MyI7czoxMjoiZXh0ZXJuYWxDYWxsIjtpOjE7czo0OiJ0aW1lIjtpOjEzMTYxOTk4ODA7fQ==&amp;autoplay=default" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="wmode" value="transparent" /><embed type="application/x-shockwave-flash" width="335" height="28" src="http://www.divshare.com/flash/audio_embed?data=YTo2OntzOjU6ImFwaUlkIjtzOjE6IjQiO3M6NjoiZmlsZUlkIjtzOjg6IjEwNDkzNTk0IjtzOjQ6ImNvZGUiO3M6MTI6IjEwNDkzNTk0LWJhZCI7czo2OiJ1c2VySWQiO3M6NzoiMTY3NTI5MyI7czoxMjoiZXh0ZXJuYWxDYWxsIjtpOjE7czo0OiJ0aW1lIjtpOjEzMTYxOTk4ODA7fQ==&amp;autoplay=default" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>For this one, Your Daily Life picked one person from our “daily people” who clearly has some achievements in his life that can be proud of. He’s not a hero nor the #1 smartest guy in a class, But it’s true he has something more than others and dare to decide jump out of the box as made such a huge decision. He’s the one, He’s the cutting edge, He is <strong><a href="http://rusdisanad.deviantart.com/" target="_blank"><span style="color: #000000;">Rusdi Sanad (Check out his online gallery! ) </span></a></strong> shares his stories, study and working experiences from an Indonesian National Swimmer becoming a “Raam Punjabi’s shot Photographer”.</p>
<p><a href="http://rusdisanad.deviantart.com/" target="_blank"><img class="alignnone" title="Rusdi Sanad" src="http://fc01.deviantart.net/fs43/i/2009/124/5/2/Dev_ID_4_by_rusdisanad.jpg" alt="" width="130" height="130" /></a></p>
<p><a href="http://rusdisanad.deviantart.com/"><a href="http://rusdisanad.deviantart.com/art/Golden-Night-99696905?q=gallery%3Arusdisanad%2F5157970&amp;qo=138" target="_blank"><img class="alignnone" title="The Golden Night" src="http://fc03.deviantart.net/fs37/f/2008/277/c/1/Golden_Night_by_rusdisanad.jpg" alt="" width="324" height="216" /></a></a></p>
<p><a href="http://rusdisanad.deviantart.com/art/Fairy-Birds-100168969?q=gallery%3Arusdisanad%2F5157970&amp;qo=135" target="_blank"><img class="alignnone" title="Fairy Birds" src="http://th03.deviantart.net/fs37/PRE/f/2008/282/d/b/Fairy_Birds_by_rusdisanad.jpg" alt="" width="322" height="322" /></a></p>
<p><a href="http://rusdisanad.deviantart.com/art/Life-Burden-101689054?q=gallery%3Arusdisanad%2F5158028&amp;qo=1" target="_blank"><img class="alignnone" title="Life Burden" src="http://fc06.deviantart.net/fs33/f/2008/299/9/c/Life_Burden_by_rusdisanad.jpg" alt="" width="216" height="324" /></a></p>
<p>*This being broadcast on Radio PPI Dunia,</p>
<p>Please visit:</p>
<p><a href="http://radioppidunia.org/" target="_blank"><img title="www.radioppidunia.org" src="http://arthurandesya.com/wp-content/uploads/2011/09/logorpd.gif" alt="" width="100" height="49" /></a></p>
<p><span style="color: #ff0000;">*courtesy of: RadioPPIDunia</span></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://arthurandesya.com/2010/12/jump-out-of-the-box-from-swimmer-to-photographer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Era when People &#8216;do not need Ads&#8217; no more!</title>
		<link>http://arthurandesya.com/2010/12/new-era-when-people-do-not-need-ads-no-more/</link>
		<comments>http://arthurandesya.com/2010/12/new-era-when-people-do-not-need-ads-no-more/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 22:27:59 +0000</pubDate>
		<dc:creator>arthurandesya</dc:creator>
				<category><![CDATA[Vomits and Thoughts]]></category>

		<guid isPermaLink="false">http://arthurandesya.com/?p=59</guid>
		<description><![CDATA[it is scary isn’t it when people do not need advertising no more.. Hello Guys.. Alrite straight to the point..  Surprisingly this morning I had two videos posted on my [...]]]></description>
			<content:encoded><![CDATA[<h5 style="text-align: center;"><span style="color: #888888;"><strong>it is scary isn’t it when people do not need advertising no more..</strong></span></h5>
<p style="text-align: center;"><strong><img class="size-full wp-image-103 aligncenter" src="http://arthurandesya.com/wp-content/uploads/2010/12/noadsa.jpg" alt="" width="384" height="288" /><br />
</strong></p>
<p><a href="http://www.arthurandesya.com/wp-content/uploads/2010/12/no-ads.jpg"></a></p>
<p>Hello Guys..</p>
<p>Alrite straight to the point..  Surprisingly this morning I had two videos posted on my facebook wall concerning about how cruel having job in an advertising world, one comes from my friend Anjani:</p>
<p style="text-align: center;"><object width="280" height="238"><param name="movie" value="http://www.youtube.com/v/eaoIsPZAgck?fs=1&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="280" height="238" src="http://www.youtube.com/v/eaoIsPZAgck?fs=1&amp;hl=en_US" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>And another more shocking but somehow people said the story tells the truth, comes from Daron who is already worki in this advertising industry:</p>
<p style="text-align: center;"><object width="280" height="238"><param name="movie" value="http://www.youtube.com/v/Go_VtqtxCHY?fs=1&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="280" height="238" src="http://www.youtube.com/v/Go_VtqtxCHY?fs=1&amp;hl=en_US" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>However these video triggered me to post another video that I found before yet it might be useful to brighten up the view for us and those who still dreaming having a job in advertising world.</p>
<p>This is the video posted by  <strong><em>Leo Burnett</em></strong>. A big advertising agency that I believe you all in this industry knows this agency well. They clearly explain the changing era of world from time to time. First era once upon a time everything just focused on <span style="text-decoration: underline;">Product Feature</span>. Then Later on we move to <span style="text-decoration: underline;">Branding era</span>, where advertisers extremely create logos,  boost brand positioning, identify target audience, study/research consumer behaviors and any other branding things. But now Leo Burnett defines that we already move to another new era which they called it as “<strong><span style="text-decoration: underline;">People Era</span></strong>“,  it’s the era where more focusing on people or human behavior  and create “<span style="text-decoration: underline;">human brand purpose</span>“.  it’s a new phrase human brand purpose (Leo Burnett defines this phrase as a purpose that make a difference in people’s life).</p>
<p>A good example threw from them is Starbucks Coffee -&gt;</p>
<ul>
<li><span style="text-decoration: underline;">Human behavior</span> is “people need daily mood booster everywhere      they go!”</li>
<li>while <span style="text-decoration: underline;">Human      brand purpose</span> is      “Starbucks exists to provide the place to relax and feel like home      everywhere in the world” (wait.. yes if you study about advertising you’ll      find out that Human brand purpose is actually kind a similar as      Positioning statement!)</li>
</ul>
<p>But the different is the formula, in the new people era we must start from study the Human behavior then next we create Human brand purpose! That’s why Leo Burnett asked us to erase our old school formula which started from brand – positioning statement – target audience or consumer (it’s interesting for us who still study and applying this formula in university life, even this formula must be applied for my final year project.  ) however just remember if we want to break the rules we must know and understand the rules first.</p>
<p>Yet in this video Leo Burnett also states that in the people era, people don’t need ads but they need something more tangible which is acts! just like people could took part in designing a taylor made car of new fiat or feel the comfort home-mood of starbucks.</p>
<p>So let’s see the video:</p>
<p>&nbsp;</p>
<p style="text-align: center;"><object width="480" height="390"><param name="movie" value="http://www.youtube.com/v/-OpYn-nlSWo?fs=1&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="480" height="390" src="http://www.youtube.com/v/-OpYn-nlSWo?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong><em>New era – New challenging – another necessary needs to boost up our creative thinking eh?</em></strong><strong><em> </em></strong><strong><em> </em></strong></p>
<h5>Cheers fellows!</h5>
<h5>Happy Mid-break holiday for those MMU students!</h5>
<p><em>Comments??</em></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://arthurandesya.com/2010/12/new-era-when-people-do-not-need-ads-no-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Designers, Form follow Function?!</title>
		<link>http://arthurandesya.com/2010/11/designers-form-follow-function/</link>
		<comments>http://arthurandesya.com/2010/11/designers-form-follow-function/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 22:26:21 +0000</pubDate>
		<dc:creator>arthurandesya</dc:creator>
				<category><![CDATA[Vomits and Thoughts]]></category>

		<guid isPermaLink="false">http://arthurandesya.com/?p=57</guid>
		<description><![CDATA[Hey Guys, Last week I was having discussion with a friend of mine about a term “Form follows Function” or “Function follows Form”. After done some research here’s what I [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-medium wp-image-84 aligncenter" title="forms folllow function" src="http://arthurandesya.com/wp-content/uploads/2010/11/forms-folllow-design-image-title-copy-210x300.jpg" alt="" width="210" height="300" /></p>
<p>Hey Guys,</p>
<p>Last week I was having discussion with a friend of mine about a term “Form follows Function” or “Function follows Form”. After done some research here’s what I got to elaborate more those two terms.</p>
<p>Based on Wiki Form follows Function can be defined as a principle associated with modern architecture and industrial design in the 20th century. The principle is that the shape of a building or object should be primarily based upon its intended function or purpose.</p>
<p>Alright to be honest, I am still blur of that definition, so let me break down that sentence:</p>
<p><strong><span style="text-decoration: underline;">What is Form?</span></strong><br />
Based on my research I got the idea that Form is about the overall look and aesthetic sense of what you get from one design. Form can easily understand by looking at the idea of designer choose the color, font, size, images, and any other element design. All graphic element design can be categorized as form.</p>
<p><strong><span style="text-decoration: underline;">What is Function?</span></strong><span style="text-decoration: underline;"><br />
</span>Function is the purpose of the piece whether it is to sell, to inform or educate, to impress, or to entertain.or can easily understand Function is the objective or the goal of each product or design.</p>
<p><strong><span style="text-decoration: underline;">Form follows Function</span></strong><span style="text-decoration: underline;">.</span><br />
In a theory which has been applied since a long time ago, people will always follow the rule of “Form follows Function”. This theory can be described as an oldschool theory that considering a lot about Functionally above everything. They will think about Functionally over Usability, Ergonomics, and Aesthetics.</p>
<p>Then how about designer creative thinking way? It’s kind of ridiculous for designer to think less about the aesthetic. Let me give you an example, let’s say I am a web-designer, in order to create the design looks pretty , has a good mood or “cute look” of my website I choose TW Cent MT as my font type for that design, But the questions are: Is that font (TW Cent MT) a standard font?” In other words, does everyone have installed that font? Then I will come back and re-think about my design that has limitation when I want to sell or show it to public, and yes again I will repeat and saying loudly the rule of “Form follow Function”</p>
<p>So I conclude in order to be creative which think out of the box, we still have to think the limitation or the goal of what we produce. we <span style="text-decoration: underline;">can not</span> just use our ego to create what we want without considering of our goal and our target audiences!!</p>
<p>There some important considerations of what we should think when we want to create something. Based on the article by Jacci Howard Bear from About.com, he listed down those considerations:</p>
<ol>
<li>Who is the target audience and what are their expectations?</li>
<li>Is the design supposed to sell a tangible product or an idea?</li>
<li>Is it to develop goodwill, create branding, or public awareness about a company, an event, an issue?</li>
<li>What is the budget for this project? What quantity of this design is needed?</li>
<li>How will this project be distributed – by mail, door-to-door, in person, as part of a magazine, newsletter, newspaper, or book?</li>
<li>What action is the recipient likely to take with the piece – throw it away, stick on the wall, file for reference, pass it around, fax it around, put it on a shelf?</li>
<li>What elements are required by the client – specific colors, specific fonts, specific images?</li>
</ol>
<p>After we understand all the considerations as our parameters and limitations, then we can use our creative way to design a product with concerning aesthetic simultaneously with function.</p>
<p>Cheers!</p>
<p style="text-align: center;"><img class="aligncenter size-medium wp-image-86" title="designers headache" src="http://arthurandesya.com/wp-content/uploads/2010/11/zeichnung4-283x300.gif" alt="" width="283" height="300" /></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://arthurandesya.com/2010/11/designers-form-follow-function/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kupas Musik (How to record musik-kamar)</title>
		<link>http://arthurandesya.com/2010/02/120/</link>
		<comments>http://arthurandesya.com/2010/02/120/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 11:55:17 +0000</pubDate>
		<dc:creator>arthurandesya</dc:creator>
				<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://arthurandesya.com/?p=120</guid>
		<description><![CDATA[Surprise.. haha Yeap for this time I succeed hijacked my friend’s show LOL.. The Show named “KupasMusik” is talkin all about music into every inch details of its’ essence. This [...]]]></description>
			<content:encoded><![CDATA[<p><object width="335" height="28"><param name="movie" value="http://www.divshare.com/flash/audio_embed?data=YTo2OntzOjU6ImFwaUlkIjtzOjE6IjQiO3M6NjoiZmlsZUlkIjtzOjg6IjEwNDk0MTMxIjtzOjQ6ImNvZGUiO3M6MTI6IjEwNDk0MTMxLTI5MCI7czo2OiJ1c2VySWQiO3M6NzoiMTY3NTI5MyI7czoxMjoiZXh0ZXJuYWxDYWxsIjtpOjE7czo0OiJ0aW1lIjtpOjEzMTYxOTk0NDM7fQ==&amp;autoplay=default" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="wmode" value="transparent" /><embed type="application/x-shockwave-flash" width="335" height="28" src="http://www.divshare.com/flash/audio_embed?data=YTo2OntzOjU6ImFwaUlkIjtzOjE6IjQiO3M6NjoiZmlsZUlkIjtzOjg6IjEwNDk0MTMxIjtzOjQ6ImNvZGUiO3M6MTI6IjEwNDk0MTMxLTI5MCI7czo2OiJ1c2VySWQiO3M6NzoiMTY3NTI5MyI7czoxMjoiZXh0ZXJuYWxDYWxsIjtpOjE7czo0OiJ0aW1lIjtpOjEzMTYxOTk0NDM7fQ==&amp;autoplay=default" allowfullscreen="true" allowscriptaccess="always" wmode="transparent"></embed></object></p>
<p>Surprise.. haha Yeap for this time I succeed hijacked my friend’s show LOL.. <img src='http://arthurandesya.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>The Show named “KupasMusik” is talkin all about music into every inch details of  its’ essence.<br />
This show is owned by <strong><a href="http://www.meityfitriani.com/" target="_blank"><span style="color: #000000;"> MeityFitriani </span></a></strong><br />
Check out her journal a moody girl from amsterdam that I knw since middle of 2009 living in her world since 30th May on the same year when a band from Irlandia ‘U2′ released ‘With or Without You’ and hit the billboard.</p>
<p>So since she experienced a lot through garage recording music or we rather call it as “musikkamar”,  let’s hear tips and tricks and sharing experiences..</p>
<p>If u wondered her voice while singing u may check<span style="color: #000000;"> <strong><a href="http://www.myspace.com/melodyfriendlyprojectMelody" target="_blank"> Melody Friendly Project’s myspace </a></strong></span></p>
<p>This being broadcast on Radio PPI Dunia,</p>
<p>so here are some documentations:</p>
<p><img class="size-medium wp-image-126 alignleft" title="1" src="http://arthurandesya.com/wp-content/uploads/2010/02/4-up-on-2010-02-03-at-16.19-2-300x225.jpg" alt="" width="300" height="225" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="size-medium wp-image-128 alignleft" title="2" src="http://arthurandesya.com/wp-content/uploads/2010/02/4-up-on-2010-02-03-at-17.26-300x225.jpg" alt="" width="300" height="225" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p style="text-align: left;"><img class="size-medium wp-image-127 alignleft" title="3" src="http://arthurandesya.com/wp-content/uploads/2010/02/4-up-on-2010-02-03-at-16.20-3-300x225.jpg" alt="" width="300" height="225" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Please visit:</p>
<p><a href="http://radioppidunia.org/" target="_blank"><img title="www.radioppidunia.org" src="http://arthurandesya.com/wp-content/uploads/2011/09/logorpd.gif" alt="" width="100" height="49" /></a></p>
<p><span style="color: #ff0000;">*courtesy of: RadioPPIDunia</span></p>
<p><span style="color: #000000;"><strong><br />
</strong></span></p>
]]></content:encoded>
			<wfw:commentRss>http://arthurandesya.com/2010/02/120/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mama &#8211; Papa (juga) Manusia..</title>
		<link>http://arthurandesya.com/2010/01/mama-papa-juga-manusia/</link>
		<comments>http://arthurandesya.com/2010/01/mama-papa-juga-manusia/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 16:51:18 +0000</pubDate>
		<dc:creator>arthurandesya</dc:creator>
				<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://arthurandesya.com/?p=117</guid>
		<description><![CDATA[For this time Your Daily Life discussed about the relation between Parents and Children.Concerning about How true our relationship to our parents, How close we share our stories to parents, [...]]]></description>
			<content:encoded><![CDATA[<p><object width="335" height="28"><param name="movie" value="http://www.divshare.com/flash/audio_embed?data=YTo2OntzOjU6ImFwaUlkIjtzOjE6IjQiO3M6NjoiZmlsZUlkIjtzOjg6IjEwMjUxNDA4IjtzOjQ6ImNvZGUiO3M6MTI6IjEwMjUxNDA4LWY2YyI7czo2OiJ1c2VySWQiO3M6NzoiMTY3NTI5MyI7czoxMjoiZXh0ZXJuYWxDYWxsIjtpOjE7czo0OiJ0aW1lIjtpOjEzMTYxOTg4MTc7fQ==&amp;autoplay=default" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="wmode" value="transparent" /><embed type="application/x-shockwave-flash" width="335" height="28" src="http://www.divshare.com/flash/audio_embed?data=YTo2OntzOjU6ImFwaUlkIjtzOjE6IjQiO3M6NjoiZmlsZUlkIjtzOjg6IjEwMjUxNDA4IjtzOjQ6ImNvZGUiO3M6MTI6IjEwMjUxNDA4LWY2YyI7czo2OiJ1c2VySWQiO3M6NzoiMTY3NTI5MyI7czoxMjoiZXh0ZXJuYWxDYWxsIjtpOjE7czo0OiJ0aW1lIjtpOjEzMTYxOTg4MTc7fQ==&amp;autoplay=default" allowfullscreen="true" allowscriptaccess="always" wmode="transparent"></embed></object></p>
<p>For this time Your Daily Life discussed about the relation between Parents and Children.Concerning about How true our relationship to our parents, How close we share our stories to parents, and Have u ever felt like something being covered by parents from us? if it’s so then why?</p>
<p>People advices us to share everything with parents, People says no one will love us like our parents do, But then How actually to get communicate well with them..</p>
<p>So please listen how me and sobat PPI Dunia (Our Listeners around the World) discussing about this topic, Hope u enjoy..</p>
<p>*This being broadcast on Radio PPI Dunia,</p>
<p>Please visit:</p>
<p><a href="http://radioppidunia.org/" target="_blank"><img title="www.radioppidunia.org" src="http://arthurandesya.com/wp-content/uploads/2011/09/logorpd.gif" alt="" width="100" height="49" /></a></p>
<p><span style="color: #ff0000;">*courtesy of: RadioPPIDunia</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://arthurandesya.com/2010/01/mama-papa-juga-manusia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The one that &#8216;almost&#8217; got away..</title>
		<link>http://arthurandesya.com/2010/01/the-one-that-almost-got-away/</link>
		<comments>http://arthurandesya.com/2010/01/the-one-that-almost-got-away/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 22:24:13 +0000</pubDate>
		<dc:creator>arthurandesya</dc:creator>
				<category><![CDATA[Vomits and Thoughts]]></category>

		<guid isPermaLink="false">http://arthurandesya.com/?p=53</guid>
		<description><![CDATA[Hey there.. before starts, first I’d like to say Happy New Year 2010!! wish we all have a great year ahead!! Well basically for this post I’d just like to [...]]]></description>
			<content:encoded><![CDATA[<p>Hey there..</p>
<p>before starts, first I’d like to say Happy New Year 2010!! wish we all have a great year ahead!!</p>
<p>Well basically for this post I’d just like to re-post one note from my friend in Amsterdam <a href="http://www.facebook.com/kemalsupelli"><strong><em><br />
</em></strong><strong><em>Kemal Supelli</em></strong></a>.. in which this article also posted by <em><strong>Dee..</strong></em></p>
<p>so after talk with Kemal thru email, finally I got the original manuscript of this article..</p>
<p>so here we go..</p>
<p><span style="font-style: italic;"><em>Source: The Manila Times</em></span></p>
<address> <em>By: Mark J. Macapagal</em></address>
<p>In your life, you’ll make note of a lot of people. Ones with whom you shared something special, ones who will always mean something. There’s the one you first kissed, the one you first loved, the one you lost your virginity to, the one you put on a pedestal, the one you’re with …<em><strong>and the one that got away</strong></em>.</p>
<p>Who is the one that got away?</p>
<p>I guess it’s that person with who everything was great, everything was perfect, but the timing was just wrong. <em><strong>There was no fault in the person, there was no flaw in the chemistry, but the cards just didn’t fall the right way, I suppose.</strong></em> I believe in the fact that ending up with someone, finding a long time partner that is, does not lie merely in the other person. I can actually argue that an equal part, or maybe even the greater part, has to do with the matter of timing.</p>
<p>It has to do with you being ready to settle down and commit to someone in a way that goes beyond the little niceties of giddy romance. How often have you gone through it without even realizing it? <em><strong>When you’re not ready to commit in that mature manner, it doesn’t matter who you’re with, it just doesn’t work.</strong></em> Small problems become big; inconsequential become deal breakers simply because you’re not ready and it shows. It’s not that you and the person you’re with are no good; it’s just that it’s not yet right, and little things become the flashpoint of that fact.</p>
<p>Then one day you’re ready. You really are. And when this happens you’ll be ready to settle down with someone. He or she may not be perfect, they might not be the brightest star of romance to ever have burned in your life, but it’ll work because you’re ready. <em><strong>It’ll work because it’s the right time and you’ll make it work.</strong></em> And it’ll make sense, it really will. The day comes when you’re finally making sense of things, and you find yourself to be a different person. Things are different, your approach is different, you finally understand who you are and what you want and you’ve become ready because the time has truly arrived. And mind you, there’s no telling when this day will come.</p>
<p>Hopefully you’re single… but you could be in a long-term relationship, you could be married with three kids, it doesn’t matter. <em><strong>All you know is that you’ve changed, and for some reason, the one that got away, is the first person you think about.</strong></em> You’ll think about them because you’ll wonder, “What if they were here today?” You’ll wonder, “What if we were together now, with me as I am and not as I was?”</p>
<p>That’s what the one that got away is. The biggest <em><strong>“What if?”</strong></em> you’ll have in your life.</p>
<p>If you’re married, you’ll just have to accept the fact that the one that got away, got away. Believe me, no matter how fairy tale you think your marriage is, this can happen to the best of us. But hopefully you’re mature enough to realize that if you’re already with the one you’re with, that this is just another test of your commitment, one which will just strengthen your marriage when you get past it. <em><strong>Sure, you’ll think about him/her every so often, but it’s alright.</strong></em> It’s never nice to live with a “might have been,” but it happens.</p>
<p>Maybe the one that got away is the one who’s already married. In which case it’s the same thing. You just have to accept and know that <em><strong>your memories of that person will probably bring a nice little smile</strong></em> to your lips in the future when you’re old and gray and reminiscing.</p>
<p>But if neither of that is the case, then it’s different. What do you do if it’s not yet too late? Simple… find him, find her. Because the very existence of a “one that got away” means that you’ll always wonder, what if you got that one? Ask him out to coffee; ask her out to a movie, it doesn’t matter if you’ve dropped in from out of nowhere. <em><strong>You’d be surprised, you just might be “the one that got away” as well for the person who is your “the one that got away.”</strong></em> You might drop in from out of nowhere and it won’t make a difference.</p>
<p>If the timing is finally right, it’ll all just fall into place somehow. And it would be a great feeling, if in the end, you’d be able to say to someone, <em><strong>“Hey you, you’re the one that almost got away.”</strong></em></p>
<p>&nbsp;</p>
<p><a href="http://arthurandesya.com/wp-content/uploads/2010/01/avoid-the-biggest-what-if-that-might-come.jpg"><img class="alignnone size-full wp-image-98" title="avoid-the-biggest-what-if-that-might-come" src="http://arthurandesya.com/wp-content/uploads/2010/01/avoid-the-biggest-what-if-that-might-come.jpg" alt="" width="711" height="460" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://arthurandesya.com/2010/01/the-one-that-almost-got-away/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

